Corporate Messaging &
Key Phrases

Purpose:

To make people feel secure, appreciated and respected.

Brand Traits:

Ethical, Understanding, Resourceful, Respectful and Committed

Key Phrases:

“Secure. Appreciate. Respect”
“Here for you in all ways”
“At our best when our customers need us most”

Brand Voice:

Informative yet inviting.  

Brand voice describes the personality of a brand. When brands have a clear and consistent brand voice, it makes it easier for customers to identify them. A company’s brand voice should align with company values, but should also be relevant to your customers and target audience.  

 At Utica National our brand voice is informative yet inviting. We like to provide tips and advice to our audience to help them stay safe and minimize risk, but we also want them to feel as though that advice is coming from a real person whom they can trust.