Company branding is meant to build trust and recognition with its customers. Therefore,it's crucial to avoid using retired brand assets, such as old logos or outdated marketing materials. The misuse of old assets not only can create confusion and undermine our company image, but it can also lead to legal issues if trademarks or copyrights are violated. It’s important to double-check before using any brand assets to make sure they're up-to-date and consistent with the latest branding standards.
Retired Tagline(s)
"Insurance That Starts With You"
"Keep Life Simple"
The blue curve is no longer used as a design element.
